Representatives of Bulgaria’s tourism industry are expecting that the Bulgarian Presidency of the Council of the European Union in the first half of 2018 will have positive effect on the image of this country and will result in higher revenues from tourism and more foreign tourists. Bulgaria’s rotating Presidency is an advertisement of the whole country, the Director of the Institute for Analysis and Assessment in Tourism Rumen Draganov says. According to preliminary forecasts, in the first half of next year over 40,000 people will participate in events related to Bulgaria’s Presidency of the Council of the EU.