Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

90% of fitness industry in Bulgaria controlled by intermediaries

Photo: library

The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Ministry of Transport proposes the division of railway routes into three lots

Experts from the Ministry of Transport and Communications are proposing the division of Bulgarian State Railways (BDZ) into three lots. According to them, this is a first step toward a more efficient and modern railway transport system, reported..

published on 11/25/24 11:48 AM

The flu season is expected to peak at the end of December and the beginning of January

The flu season is expected to peak at the end of December and the beginning of January. In an interview with BNT, general practitioner Dr. Gergana Nikolova clarified that there are currently isolated positive cases of influenza. COVID-19 also..

published on 11/25/24 10:26 AM

The Bulgarian Antarctic base "St. Kliment Ohridski" reopens for the new polar research season

The Bulgarian Antarctic base "St. Kliment Ohridski" officially opened its doors on the eve of its patron saint's day . The members of the Bulgarian Antarctic expedition, led by Professor Hristo Pimpirev, set foot on the snowy shores of Livingston..

published on 11/25/24 10:14 AM