The 2021 Annual Programme for National Tourism Advertising will focus on specialized types of tourism. Bulgaria aims to become a safe tourist destination providing year-round tourism opportunities. The emphasis will be laid on proposals for holidays in the nature, as well as on the cultural, wine and culinary routes, this country’s Deputy Premier and Minister of Tourism Mariana Nikolova said at an online sitting of the National Tourist Council.
Bulgaria’s Ministry of Tourism said it relied on the guests from neighboring countries and the Bulgarian tourists above all. Thanks to the Bulgarian tourists, hotels located in smaller coastal resorts enjoyed a decent 2020 summer tourist season against the backdrop of a 70% decline in the number of foreign tourists caused by the Covid-19 crisis.
Bulgaria will be promoted abroad mainly online. The motto of the campaign is “Winter sports make you healthier”. The message is in line with the change of the tourists’ behavior in connection with the spread of Covid-19 pandemic.
Bulgaria expects serious outflow of Russian, Israeli and British tourists in the coming months. This country will rely mainly on tourists from neighboring countries, if the epidemiological situation is favorable. This is why, it is important that the borders in the Balkans remain open. Bulgaria’s Ministry of Tourism said that for the purpose, they are to work very actively, including on a high diplomatic level. The campaign aimed at attracting winter tourists envisages external advertising, as well as a series of marketing activities in neighboring countries.
Compiled by: Veneta Nikolova
English version: Kostadin Atanasov
Summer can be unforgettable not only with a holiday by the sea, but also with a walk to the wild beaches of the Danube. Each of the towns along the banks of the great river has its own place where one can spread an umbrella and step..
From this summer, visitors to Vratsa can explore the mountain town through completely free guided tours modelled on similar tours offered in major European cities. The idea is to help a first-time visitor to the northwestern town acquire a general idea of..
Minister of Tourism Evtim Miloshev and Deputy Minister of Foreign Affairs Maria Angelieva discussed the measures taken by the Ministry of Foreign Affairs to facilitate the work of consular offices in third countries, which receive numerous..
“Sofia for beginners in 55 steps” – this is what the sightseeing tour of the Bulgarian capital, organized by the Visit Sofia municipal enterprise is..
The number of tourists will go up by 20-25% during the coming winter season, tour operators believe. However, they say that the people intending to..
+359 2 9336 661