Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Extraordinary funds allocated for promoting winter tourism

Photo: visit-bansko.bg

The Bulgarian government has approved a rise in the budget of the Ministry of Tourism by 1,245,000 euros, BTA has reported. The money is aimed at a massive advertising campaign to promote winter tourism in Bulgaria, both in the domestic and in target markets for this country. The advertising campaign is one of the many steps taken by the ministry to save the winter tourist season and stabilize the Bulgarian tourism business, which has been hit hard by the Covid-19 pandemic.

The international advertising campaign will be aimed mainly at the citizens of Romania, Greece, Turkey, Serbia and North Macedonia, because they can travel to the country by car.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

"No more hotels" and a 44% increase in German tourists – the successful strategy of Bulgaria's Black Sea resort Albena

Although it's still mid-August and a bit early for final conclusions, all signs point to a successful season for the resorts along Bulgaria’s Northern Black Sea coast. Albena stands out as a prime example of the long-awaited recovery of Bulgarian..

published on 8/21/25 12:35 PM

Leading Italian travel platform praises Sofia in autumn

Mild weather, vibrant cultural events, and the chance to immerse yourself in local traditions — just some of the reasons why autumn is the perfect time to visit Sofia, according to siviaggia.it, Italy’s premier online travel portal, which recently..

published on 8/17/25 12:15 PM

"Picturesque Bulgaria" - tourism on the path of literature

Ten European universities will present their scientific program "Picturesque Bulgaria. Bulgarian Literary Routes" in the Rhodope village of Khukhla, and scholars from Ankara and Warsaw will take a special part in this year's edition of the cultural..

published on 8/17/25 10:15 AM