Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria's Pamporovo with ambition to become a boutique resort in the Balkans

Photo: Facebook /Pamporovo

Pamporovo has seen significant growth in visitors from Balkan markets over the past 3 months, including tourists from Romania, Moldova, North Macedonia and Serbia, said resort executive director Marian Belyakov. At a meeting with representatives of the Association of Turkish Tour Operators TÜRSAB, who visited Pamporovo as part of an informational tour, he explained that the plans for the development of the mountain resort are not in the direction of a mass resort. 

"The region has about 8-9 thousand hotel beds. We want in 5-6 years Pamporovo to be a boutique, luxurious and expensive resort", Belyakov pointed out. According to him, the ski service should not be seen as something cheap. Over the past 10 years, extremely large funds have been and continue to be invested in the ski area, Belyakov said.
Bulgarian tourists have the highest relative share among visitors in Pamporovo, followed by the British market. The Turkish market is approximately in 5th place. According to Belyakov, tourists from Bulgaria's south-eastern neighbour would be much more if visas were not required and he called for the visa regime to be eased.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria showcases its tourism potential at Tourism Expo Japan 2025

Bulgaria’s Ministry of Tourism participated in the most significant international tourism exhibition in Japan— Tourism Expo Japan (TEJ), held from September 25 to 28, 2025, at the Aichi Sky Expo exhibition venue in Nagoya, Aichi Prefecture...

published on 9/29/25 4:00 PM

A taste of Banat Bulgaria: tradition and cuisine in Gostilya

The story of Gostilya is a journey back in time, showing how the tiny Catholic community there has managed to preserve its identity and faith despite the ups and downs of history. Located in north-western Bulgaria, the village is one of the last..

published on 9/29/25 2:46 PM

Albena JSC represents Bulgaria at the International Tourism Fair in Istanbul

Albena JSC is the only Bulgarian tourism company among nearly 300 firms participating in the International Tourism Fair (ITF) in Istanbul.  '' What makes us happy is the great variety of participants. Alongside Turkish companies, there are companies..

published on 9/26/25 12:05 PM