"The campaign is launched with a focus on a minimum of 50 products from the small consumer basket. Of these, at least 16 products in a store must be marked with the campaign logo. The Ministry of Economy relies on market mechanisms and free competition as targets for better prices for Bulgarian consumers, formed on the market principle and through the voluntary partnership between the state and businesses... The campaign does not aim to affect producers or distributors at a lower level of the supply chain, on the contrary - it encourages trade chains to work more closely with them," the Ministry of Economy notes.