Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgarian protein ice cream allows consumption without remorse

Photo: personal library

Ice cream is a temptation for many people but the high amount of sugar and fat turns it into a calorie bomb that could be harmful to human health.

Bulgarian Alexander Marinov is also among the people who love ice cream but had to limit its consumption. A year ago he created a new recipe for protein ice cream, in which he invested all his savings - about 8,000 euros. In order for the new ice cream to reach people outside his family circle, 20-year-old Alexander decided to seek funding for his start-up company. He received 30,000 euros, which he used to buy freezers and currently produces about 1 ton of ice cream per day.

Alexander Marinov

His ice creams are available mainly in gyms in Sofia but the young entrepreneur hopes to reach other big cities in the country such as Plovdiv, Varna and Burgas next year. Alexander and his team also dream of promoting the brand abroad, as the first country they would start with is Germany.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Бял бряст

Two 200-year old trees granted protected status

Minister of the Environment and Water Manol Genov has granted two centuries-old trees – each of which approximately 200 years old – protected status, the ministry has announced. One of them, a European white elm (Ulmus laevis), is 24 metres tall..

published on 11/9/25 2:30 PM

The way to a Bulgarian’s heart is through… pickles

Everyone knows that as soon as temperatures start going down it is pickle-making season. Making preserves at home is a time-honoured and widespread tradition in this country, and, in this season, practically every family in Bulgaria sets about making..

published on 11/8/25 11:05 AM

Responsibility, Unity and Security – German impulses for the future of Europe

Under the motto "Responsibility, Unity and Security" on November 5 and 6, 2025, a German-Bulgarian seminar for journalists and public figures was held in the Hyatt Regency Sofia Hotel. The organizers were the European Academy in..

published on 11/7/25 4:05 PM