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Bulgarian tourist destinations will be advertised on Google

Tourism Minister Zaritsa Dinkova (middle)
Photo: BTA

Bulgaria will be advertised as a tourist destination on Google, as it has a credit line of 2.5 million euros from the platform, announced Bulgaria's Minister of Tourism Zaritsa Dinkova at a meeting of the parliamentary tourism committee. 


Dinkova explained that the goal is for Bulgaria to establish itself as a "four-season destination"

"My vision is that we must use the new modern means of marketing and advertising - the digital platforms - extremely effectively", the minister stressed. 

One of the ideas is to show the cinematographic locations of Bulgaria in the visual advertising materials.



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