Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

53% of internet users in Bulgaria are online shoppers

Photo: pixabay

53% of Internet users in Bulgaria (over 2,800,000 people) are online shoppers, while in 2018-2019 they were a third of this figure. The Covid-19 pandemic gave a big boost to e-commerce in Bulgaria. 

This was announced by Janet Naydenova from the Bulgarian E-commerce Association at a forum for responsible production and trade in Sofia. Naydenova pointed out for comparison that in the Scandinavian countries and Great Britain, online buyers account for 80-90% of internet users, which means that this niche in Bulgaria has great potential for development.

Regarding the location of the sellers, 94.4% are online stores located in Bulgaria, 32% - in the EU, 18% - outside the EU, in 1.5% of purchases the seller's country of origin is unknown.

Among the most searched online products and services are clothing, accommodation, hotel reservations, sporting goods (excluding sportswear), cosmetics, restaurant deliveries.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Colder weather with rain and snow

Sunday will be cloudy. A cold atmospheric front from the west will bring rainfalls. In the western mountainous regions of Bulgaria, the rain will be mixed with snow. The lowest temperatures will be between 2° and 7°C; in Sofia –..

published on 3/1/25 6:35 PM

Bulgarian flag flies on a 21-meter pylon near Etropole

At a ceremony in the presence of President Rumen Radev, the Bulgarian flag was raised on a 21-meter pylon in the Zvezdata area near Etropole. “Today, we all raise our voices that in a time of division for the world, we will..

published on 3/1/25 3:51 PM
Patriarch Daniil

Liturgy served in memory of Patriarch Neophyte

A requiem liturgy has been served in the St. Nedelya cathedral on the occasion of the first anniversary of the death of Bulgarian Patriarch Neophyte. He became patriarch on February 24, 2013. “We know and remember Patriarch..

published on 3/1/25 3:02 PM