Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Japanese TV promotes Bulgaria as a tourist destination

Bulgarian ambassador to Japan Marieta Arabadjieva (left)
Photo: Embassy of Bulgaria in Japan

The Japanese television channel Fuji TV filmed episodes presenting Bulgaria to the Japanese society. The filming process was carried out in cooperation with the Bulgarian Embassy in Tokyo, the diplomatic mission announced.

The initiative, which aims to promote Bulgaria as a tourist destination and tell about Bulgarian traditions and culture, includes two thematic episodes.

Photo: Youtube / World Buzz Channel
The first episode has already been uploaded on the official YouTube channel of the TV channel and is dedicated to the Bulgarian Spring Festival "Martenitsa 2024" held on March 3 this year in Miyashita Park in Tokyo. In it, the Bulgarian ambassador to Japan Marieta Arabadjieva presents the martenitsa and its symbolism, Bulgarian folklore, traditional products such as cheese, rose jam, honey, herbal tea, wine, rakiya, Troyan pottery vessels, which were offered during the festival.

The second episode of the series on Bulgaria will be uploaded to Fuji TV's YouTube channel on April 19 and will feature traditional Bulgarian dishes. 


Watch the first episode here:




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

A Braid of Cultures – when the Albanian soul speaks Bulgarian

In the heart of Sofia, in the majestic building of the Sofia University "St. Kliment Ohridski", a piece of the Albanian soul was revealed during the presentation of the novel "The Cut Braid" by the famous Albanian writer Majlinda Bregasi – a..

published on 10/11/25 1:25 PM

Stefan Komandarev’s new film to premiere at CinEast festival in Luxembourg

Bulgarian director Stefan Komandarev will present his latest film, Made in EU (Bulgaria, Germany, Czech Republic, 2025), at Luxembourg’s CinEast festival, which celebrates cinema from Central and Eastern Europe, according to a post by the Bulgarian..

published on 10/9/25 6:43 PM

With "Redemption" Ivaylo Kamenov calls for humility before the inevitability of the passing earthly path

With his exhibition "Redemption" in the "Sofia Press" gallery-bookstore in Sofia, containing paintings and sculptures, Ivaylo Kamenov calls for humility before the inevitability of the passing earthly path. He addresses the message..

published on 10/9/25 10:45 AM