Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Increase in tourism in Bulgaria expected, the upsurge is in urban cultural tourism

Rumen Draganov
Photo: BTA

We expect more than 13 million tourists to come to Bulgaria in 2024, and an increase of 5-7%, said the director of the Institute for Analysis and Assessment in Tourism Rumen Draganov in an interview with Radio Burgas, BNR.

The expert believes there will be a stable tourist season in Bulgaria and a return to pre-2019 and pre-pandemic levels or even higher. But there is a negative element too, and it is connected with seaside tourism. “The upsurge is of cultural tourism in cities, not of seaside tourism. Many hotels there do not have good websites, or feedback. They just sit around and wait for the tourists to come,” Rumen Draganov says.

Sunny Beach is once again a favourite this year with British tourists looking for a low-cost holiday – the new rankings by Post Office Travel Money and TUI for cheapest summer vacation destinations in Europe once again put Sunny Beach top of the list.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Leading Italian travel platform praises Sofia in autumn

Mild weather, vibrant cultural events, and the chance to immerse yourself in local traditions — just some of the reasons why autumn is the perfect time to visit Sofia, according to siviaggia.it, Italy’s premier online travel portal, which recently..

published on 8/17/25 12:15 PM

"Picturesque Bulgaria" - tourism on the path of literature

Ten European universities will present their scientific program "Picturesque Bulgaria. Bulgarian Literary Routes" in the Rhodope village of Khukhla, and scholars from Ankara and Warsaw will take a special part in this year's edition of the cultural..

published on 8/17/25 10:15 AM

State Fund “Bulgaria Today and Tomorrow” to introduce a unified tourism brand for the country

The Bulgarian government will create a centralized structure to manage the creation and implementation of a unified brand Bulgaria in order to raise the country’s international image. This is stated in the adopted legislative program of the Council of..

published on 8/13/25 11:06 AM