Pomorie, Varna and Sofia are representing Bulgaria at the Bulgarian pavilion during the International French Travel Market (IFTM) Top Resa 2024 in Paris, alongside five other tourism companies. The Bulgarian participation in the event, which will take place from September 17 to 19 in the French capital, is organized once again by the Ministry of Tourism. This year, the Bulgarian pavilion will span 85.50 square meters. By comparison, in 2023 it covered an area of 42 square meters. The size of the pavilion has increased due to the sustained interest in the exhibition from Bulgarian tourism companies

At this year's exhibition, the Bulgarian pavilion will showcase opportunities for cultural, urban, adventure/sport, ecological, medical, spa and wellness tourism, along with other types of tourism that the country offers.

The theme of IFTM Top Resa 2024 is dedicated to the idea of new sustainable horizons, addressing the numerous challenges facing the tourism industry, including environmental, digital, economic and social issues.