Cultural tourism accounts for nearly 20% of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism market, the country can now boast a relatively diversified tourism product. The study of the Ministry of Tourism also shows that health tourism accounts for approximately 16% of the national tourism product. Health and cultural tourism are practised all year round and throughout the country. Cultural tourism is one of the five most commonly practiced types of tourism by Bulgarians.
In Plovdiv, the number of visitors has increased by over 17%, in Veliko Tarnovo by over 13%, in Ruse by more than 18%. Kazanlak has seen a three-digit growth of more than 124% over the year. The data also indicates that more than 1.9 million adult Bulgarians (nearly 36% of the adult population in the country) engaged in cultural tourism between June 2022 and May 2024.
St. Valentine's Day is the most long-awaited holiday for lovers and the Bulgarians have a special advantage as we can combine it with Trifon Zarezan- the holiday of wine. And when there is wine, there is love. This wonderful symbiosis..
Bulgaria’s Minister of Tourism Miroslav Borshosh held a working meeting in Brussels with Glenn Fogel, Chief Executive Officer and President of Booking Holdings. The meeting took place during Destination Europe Summit organized by the European Travel..
The flow of visitors to the Bulgarian stand at the 28th East Mediterranean International Tourism & Travel Exhibition EMITT does not stop. The exhibition is held until February 7 in Istanbul and is among the five largest tourism..
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