Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria boasts different types of tourism

Cultural tourism accounts for nearly 20% of the country’s tourism product

The town of Veliko Tarnovo
Photo: Zdravka Maslyankova

Cultural tourism accounts for nearly 20% of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism market, the country can now boast a relatively diversified tourism product. The study of the Ministry of Tourism also shows that health tourism accounts for approximately 16% of the national tourism product. Health and cultural tourism are practised all year round and throughout the country. Cultural tourism is one of the five most commonly practiced types of tourism by Bulgarians.

In Plovdiv, the number of visitors has increased by over 17%, in Veliko Tarnovo by over 13%, in Ruse by more than 18%. Kazanlak has seen a three-digit growth of more than 124% over the year. The data also indicates that more than 1.9 million adult Bulgarians (nearly 36% of the adult population in the country) engaged in cultural tourism between June 2022 and May 2024.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Coolness, hiking and impressive views – escape from the heat with a trip to Svoge

When the temperature in Sofia mercilessly approaches 40°C, the air becomes heavy as lead and the streets get deserted, people begin to seek coolness in the mountains. Just about an hour's drive away, northwest of the capital city,..

published on 8/2/25 6:05 AM

"Bulgaria Land" - a walk through the centuries in the heart of Pravets

A new cultural and historical park has opened on the shore of the city lake in Pravets, as it extends on over 14 decares. The "Bulgaria Land" offers a unique opportunity to get acquainted with the Bulgarian heritage, presented on a..

published on 7/27/25 11:05 AM

Unconventional underwater park attracts divers to St. Anastasia island

A spectacular “amusement park” is open to divers 18 metres below the surface of the sea close to St. Anastasia island – an Orthodox chapel rises and opposite the church – a Soviet Chaika car with a chrome grill is parked. Right next to it there is a..

published on 7/26/25 1:30 PM