Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Photo: tourism.government.bg

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world, the Internationale Tourismus-Börse (ITB) in Berlin.

"We create opportunities for business contacts, show our rich cultural and natural heritage and consolidate the country as a preferred destination on the world tourist map," said Borshosh. 

The exhibition in Berlin brings together over 5,500 exhibitors from 161 countries on an area of ​​160,000 sq. m. Bulgaria is represented with a modern and attractive stand of nearly 600 sq. m., in which 49 representatives of municipalities, the tourism business, leading tour operators, hotels and tourist organizations participate. 



At the exhibition, Bulgaria emphasizes affordable luxury with an emphasis on SPA procedures and natural beauty. New investments in the Bulgarian SPA sector were presented, emphasizing the high quality of the services offered, including the "farm to table" concept, where many SPA destinations and hotels have their own farms.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

From a mussels weekend to a cinema vacation or how Bulgaria's Burgas draws tourists

Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more than in 2023. Recently, however, Burgas has also been developing as a cultural hub, attracting more and..

published on 3/20/25 12:05 PM

The Ministry of Tourism launches a large-scale advertising campaign in nine countries

The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for..

published on 3/20/25 10:20 AM

From China through the Baltics to the Eastern Rhodopes - Bulgarians are investing in new experiences

Bulgarians are traveling more and more actively and are spending more money on travel - both to nearby and distant destinations. Last year, they made about 9 million trips abroad, with neighbouring Turkey, Greece, Romania and Serbia being the most..

published on 3/12/25 2:55 PM