From March 9 to 11, 2025, Inter Expo Center in Sofia plays host to the 41st edition of Holiday & SPA Expo. The event, organized with the support of the Bulgarian Ministry of Tourism, traditionally becomes a meeting point for leading experts, representatives of government institutions, hoteliers, technology companies and travel agencies, who together outline the trends in the industry.
This year, the international forum will feature more than 240 companies from Bulgaria and abroad, with the strongest participation expected from Greece and Serbia.The thematic zones "Bulgaria", "Europe" and "World" will promote the diversity of tourist destinations—from Bulgarian resorts to exotic offers from four continents. The forum also serves as an opportunity for the industry to advertise its offers and negotiate for the upcoming summer season.
During the Holiday & SPA Expo, more than 60 Bulgarian municipalities will present their opportunities for recreation and alternative tourism, as well as their newest attractions. Meanwhile, over 30 accompanying events will take place on 8 stages. There will also be culinary demonstrations introducing visitors to the richness of not only Bulgarian traditional cuisine but also Chinese and Greek cuisines.
A business program with the participation of representatives from state institutions and industry professionals is also planned. They will discuss best practices for sustainable tourism, digitalization in the sector and ways to attract new tourist flows.
The big news at this year’s edition of the Holiday & SPA Expo is the so-called Digital Box Zone, dedicated to innovations in the industry. It will bring together companies in the fields of digital marketing, software solutions and service automation, with the goal of facilitating the transition to more modern and efficient business models.
See also:
Editing by Veneta Nikolova
Published and translated by Kostadin Atanasov
Photos: holidayfair-sofia.com (archive)
In its "Economic Freedom of the World, 2025" ranking , the Canadian Fraser Institute gives Bulgaria a score of 7.13 out of a maximum of 10 points. This places the country 56th out of 165. It ranks between Greece and Thailand. In 2024, Bulgaria was 52nd..
As of October 1, the base interest rate in Bulgaria is 1.81%. The rate has been declining for the 12th consecutive month, this time by 0.01% compared to September 2025. The base interest rate in Bulgaria, which is used to calculate the annual..
Bulgaria’s accession to the eurozone will reduce transaction costs with key trade and investment partners, according to the annual U.S. State Department report on the investment climate in the country, reported BGNES. The report emphasizes that..
Cloudy
Mostly Cloudy