The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.
The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.
The tourism sector in Bulgaria has been growing in recent years, both in the summer and winter seasons. According to data from the relevant ministry, by the beginning of October, Bulgarian citizens who visited tourist destinations in the country were 1..
The Rhodope narrow-gauge railway is one of the world’s most scenic autumn train journeys, according to an international survey by the British JR Pass tourist platform. The Rhodope Caterpillar - the train that crosses mountains and time..
An ancient water clock known as clepsydra, restored according to ancient models, has been unveiled on the top of Sahat Tepe Hill in Plovdiv . The only clock of this type installed outdoors in Bulgaria has become the city's newest attraction. The..
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