The Non-Food Traders Association (NFTA), which represents major retail chains in Bulgaria, has strongly opposed the proposed amendment to the Euro Introduction Act. According to the association, the changes are being considered at the last minute, without any public debate or assessment of their potential impact. The NFTA's main objections are to the ban on price increases during the dual pricing period (about a year and a half), the strict penalties of up to 1% of annual turnover, and the extended powers of the Consumer Protection Commission to control pricing. According to the NFTA, this constitutes unacceptable state interference in the market economy, as reported by BTA.

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The organisation claims that the bill creates serious uncertainty for businesses and imposes an additional bureaucratic burden by requiring large retailers to publish their prices online. It also alleges that the bill violates constitutional rights by granting uncontrolled access to commercial information.

The NFTA is calling for the bill to be rejected, insisting that any additional measures must be discussed in detail with the business community within a reasonable timeframe. This position has been sent to the Speaker of the National Assembly. Similar criticism has been voiced by other industry organisations and chambers of commerce.