The 18th edition of the annual festival dedicated to the plant Rhododendron ponticum (Strandzhanska zelenika) is being held this weekend in the village of Brodilovo, Tsarevo municipality. The festival takes place in the area "Harmanyata", where the blooming plant can be seen. This tall evergreen shrub with a strongly branched stem is a symbol of Strandzha Mountain. The flowers are large, purple-pink in color. It blooms in May and June for a short time and can be seen naturally growing in Strandzha Mountain and the Caucasus.

Every year the festival opens with the folk song “Yasen mesets” and includes a rich program of culinary challenges, music and mountain hikes. "We welcome many tourists from all over the country, because this is the biggest holiday in Strandzha for nature lovers and friends of the mountain," director of Strandzha Nature Park, eng. Rumyana Tsvyatkova said.
Author: Vesela Krasteva
English: Alexander Markov
Bulgaria’s Ministry of Tourism participated in the most significant international tourism exhibition in Japan— Tourism Expo Japan (TEJ), held from September 25 to 28, 2025, at the Aichi Sky Expo exhibition venue in Nagoya, Aichi Prefecture...
The story of Gostilya is a journey back in time, showing how the tiny Catholic community there has managed to preserve its identity and faith despite the ups and downs of history. Located in north-western Bulgaria, the village is one of the last..
Albena JSC is the only Bulgarian tourism company among nearly 300 firms participating in the International Tourism Fair (ITF) in Istanbul. '' What makes us happy is the great variety of participants. Alongside Turkish companies, there are companies..
+359 2 9336 661