The number of foreign tourists visiting Sofia has increased with 90% as compared to 2021, the Director of the Municipal Enterprise for Tourism in Sofia Ivo Marinov said for the BNR. The average length of stay of foreign tourists in Bulgaria’s capital is almost three days. The majority of visitors come from Germany, Israel, Romania, Italy, Great Britain.

Tourist maps that do not require contact with a tour operator are being developed such as the "City Wine Map of Sofia", "Get to Know the Birds of Sofia", which allows visitors to observe 250 bird species in three city parks. The "Street Art Map-Sofia" features professional graffiti. Work is also underway on maps of Sofia's post-1945 architectural heritage, century-old trees and craft beers.