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Bulgarian tourist destinations will be advertised on Google

published on 1/19/24 8:57 AM

Tourism Minister Zaritsa Dinkova (middle)

Photo: BTA

Bulgaria will be advertised as a tourist destination on Google, as it has a credit line of 2.5 million euros from the platform, announced Bulgaria's Minister of Tourism Zaritsa Dinkova at a meeting of the parliamentary tourism committee.

Dinkova explained that the goal is for Bulgaria to establish itself as a "four-season destination".

"My vision is that we must use the new modern means of marketing and advertising - the digital platforms - extremely effectively", the minister stressed.

One of the ideas is to show the cinematographic locations of Bulgaria in the visual advertising materials.

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Radio Bulgaria News Google tourism tourism destination

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