Among the 20 most frequently written words in over 10.6 million publications on the Internet are: Bulgaria, Russia, Ukraine, Europe, USA, child, help, war, politics, etc. The word "child" and its usage increased in absolute value from 2022, while almost all others decreased.

For the first time, there is also a ranking for the most mentioned personalities in the media. GERB leader Boyko Borisov is the first, followed by Russian President Vladimir Putin, Bulgarian President Rumen Radev, Prime Minister Nikolay Denkov, former head prosecutor Ivan Geshev and the co-chairman of "We Continue the Change" Kiril Petkov.

* "sglobka" - a word literally meaning "an assembly, a random collection of things, used to refer to the current coalition forming the Bulgarian government