Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Weather remains warm with afternoon showers in the mountains

On Saturday, the lowest temperatures will range from 7°C to 12°C, around 8°C in Sofia. The weather will be mostly sunny during the day. Cumulus clouds will develop In the afternoon hours, but the chance of precipitation is low. Maximum..

published on 5/2/25 6:35 PM
European Commissioner Ekaterina Zaharieva (L) and BAS President Evelina Slavcheva.

European Commissioner Ekaterina Zaharieva discusses achievements of Bulgarian scientists with BAS President Evelina Slavcheva

At a meeting at the Bulgarian Academy of Sciences (BAS), President Evelina Slavcheva and European Commissioner for Start-ups, Research and Innovation, Ekaterina Zaharieva, discussed the involvement of BAS scientists in the Horizon Europe Framework..

published on 5/2/25 5:38 PM

100 Bulgarian children suffer from severe thalassemia

A few days before World Thalassaemia Day on 8 May, doctors and families affected by the disease discussed ways of early diagnosis and prevention. According to health statistics, about 170 000 Bulgarians carry the gene mutation for this rare hereditary..

published on 5/2/25 5:21 PM