Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Cloudy with showers in the south-west and north-east

Most of the country will be cloudy on Thursday . Showers will occur in the afternoon in the south-west and in isolated places in the north-east. Minimum temperatures will range from 9°C in the west to 15°C in the east, 12°C in Sofia. Highs will be..

published on 9/18/24 7:05 PM

Bulgaria's government authorizes the delivery of goods and technologies from Russia for Kozloduy NPP

The Council of Ministers has granted the Kozloduy Nuclear Power Plant a derogation from the European regulation on restrictive measures in light of Russia's actions in Ukraine. With this derogation, Bulgaria's only nuclear power plant and its largest..

published on 9/18/24 6:10 PM
Mihail Mihaylov

Namibia opens an Honorary Consulate in Sofia

At today’s meeting, the Council of Ministers approved the opening of a consulate of Namibia in Bulgaria, headed by an honorary consular official based in Sofia. Bulgarian Mihail Mihaylov will take on the role of honorary consular official. He served..

published on 9/18/24 5:41 PM