Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

"Yes, Bulgaria" political party defines Budget 2026 as an "economic tsunami"

"Yes, Bulgaria" party (part of "Democratic Bulgaria") have defined the budget for next year as an "economic tsunami". MP Ivaylo Mirchev was firm that the pary will oppose it when the project comes up for discussion in parliament.  "Yesterday we were..

published on 11/4/25 3:33 PM

President Radev presents national flag to the 34th Bulgarian Antarctic expedition

Bulgarian President Rumen Radev has presented the national flag to the participants in the 34th Bulgarian Antarctic Expedition. At a ceremony in the Hall of Arms, the flag was accepted by the head and doyen of Bulgarian research in the White Continent,..

published on 11/4/25 1:24 PM
Christine Lagarde

Christine Lagarde: Joining the eurozone is just the beginning

The euro will help, but it does not on its own guarantee higher standards of living, said Kristalina Georgieva, Managing Director of the International Monetary Fund, at the high-level conference in Sofia titled ''Bulgaria on the Doorstep of the..

published on 11/4/25 11:40 AM