Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria will also provide energy support to Ukraine

Bulgaria’s support for Ukraine in the context of the ongoing Russian aggression was the focus of a meeting between caretaker Minister of Foreign Affairs Ivan Kondov and Ukrainian Ambassador to Bulgaria Olesya Ilashchuk, the Ministry of Foreign..

published on 9/20/24 9:49 AM

A SANS investigation rejects "Bulgarian connection" with the detonated pagers in Lebanon

Following the checks conducted by the State Agency for National Security (SANS), in cooperation with the National Revenue Agency, the Ministry of Interior, and the National Customs Agency, it has been established incontrovertibly that no communication..

published on 9/20/24 9:30 AM

MEP Yoncheva meets with the two Bulgarians held by the Houthis in Yemen

After a long journey from the capital Sanaa, to the port city of Hodeidah, I managed to meet with the two Bulgarians in Yemen, said MEP Elena Yoncheva. They met outside the hijacked ship Galaxy Leader, in a room chosen by the Houthis for security..

published on 9/20/24 9:07 AM